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The new year rings in a new era for Vantage West as they prepare to open two new locations in the Phoenix Metro Area. The first Gilbert (Cooper Square) location at Ray and Cooper is slated for a late 2018/early 2019 opening, with a second location in Mesa at McKellips and Stapley following shortly thereafter.

This move kick starts Vantage West’s 10 x ’22 Expansion Strategy, which will add ten locations to the recently added 71 new ATMs throughout the Phoenix area, with two locations added per year. Despite serving the area for 32 years and with Phoenicians making up a third of the credit union’s Membership, the Phoenix area has been significantly under-served with retail locations—a problem the expansion seeks to solve.

“Taking a deliberate and agile approach allows us to improve upon and learn from the experience to see where we can enhance the process, and improve the member experience,” Richard Paige, Director of Market and Product Development at Vantage West,says. Intentionally and continually fine-tuning the dialogue banking model will help Vantage West find the perfect mix of convenience, ease of access, and engagement that ultimately leads to success.

Read more about their story to transformation here.