In the banking world it can be tough to differentiate yourself from the competition–especially when so many other financial institutions offer similar products, services, even branding.
With Branch Transformation at the top of nearly everyone's list, banker's are finding it's the experience clients receive that can truly be a powerful way to stand out from the crowd. But just how far are financial institution's pushing the envelope in an effort delight clients and get closer to serving where people work, live, and play?
After scouring the nation, we've got the top 5 most outrageous branch transformations and designs you've just got to see! In fact, they are so outrageous, they almost seem not real...
Atlantis Credit Union
There's a growing community of scuba divers, and everyone loves the beach. So for this credit union, building the first fully submerged branch to give people even more convenience while in the water was a no brainer. Thanks to the complimentary submarine shuttle or SCUBA gear, clients can get close up views of sea life while making deposits and withdrawals.Their Finding Nemo savings account has also been a real hit with the locals schools!
This Austin-based bank doesn't do traditional. Their mixed-use branch is taking mobile banking to a new level. In fact, a more feet on the street, taco truck level that serves tasty craft brews and barbacoa, all while meeting client's banking needs. It's all about giving their target market (millennials) a hand-crafted experience, self-service options and convenience.
Ready to tacoabout a loan anyone?
Circus Credit Union
People always say "Life is a Circus", so come one, come all to a banking experience that's fun for all ages. This credit union's Acrobatic Associates bend over backwards to serve clients, while the cash clown keeps the kids entertained in this open-plan arena. And the free popcorn and peanuts are always a crowd pleaser!
Colonial Credit Union
This Virginia credit union pays homage to it's Revolutionary roots. Settle in and help yourself to the tax-free tea bar, sample 13 different types of cookies in the waiting area, or get in character of your favorite founding father or mother in the ride-thru, an horseback drive-thru experience!
BBQ N' Bank
At the BBQ N' Bank, a popular mixed use branch and country store, clients can open up a Piggy Bank Savings account, grab some BBQ or feed a piglet in the petting zoo. The rustic wood interior enhances the barn-style ambiance. And all new accounts come with extra sauce!
As you've probably guessed by now, these Branch Transformations only exist in our imaginations and not the real world. (No piglets we're harmed in creation of BBQ Bank.)
While these ideas probably won't become real, incorporating your unique aspects into your physical branches is a great way to differentiate and grow brand awareness. So use these outrageous ideas to start thinking about ways you can push the boundaries in your financial institution!
For more realistic ideas, check out these recent Branch Transformations (yes they are real):
- Bank of the James
- Utah First Credit Union
- Evergreen Bank
- Deer Valley Credit Union
- 2018 Branch Design Trends