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Vegas, baby! That’s where we were last week for CU RelEvent 2022 and we hit the jackpot, meeting credit union movers and shakers from around the U.S to talk about amazing branch and headquarters transformations.

Our message was “Don’t Leave Your Branch to Chance” and together with our Digital Signage Agency, we were on hand to help credit unions understand how partnering with design-build experts that can execute their vision results in amazing, member-centric branches. 

Energy courtesy of DBSI 

DBSI made sure everyone was energized and ready each morning with “ideation fuel” supplied in several delivery mechanisms. Liquid IV in the event swag bags helped to ease residual effects from the prior night. Starbucks cards at the booth -- and our Bloody Mary bar -- kept everyone alert and awake for the day’s events.  

Few could resist the draw of DBSI’s booth, decked out with Vegas-style electric billboards, courtesy of our Digital Signage Agency. Not to mention the opportunity to win fabulous flashing DBSI sunglasses, necessary for looking the coolest on the Strip. 

Burning down the house in the rapid fire


The highlight of the show was Jared Jones, transformation expert, with his unbelievable rapid fire speech. The room fell silent as Jared took the mic and emotionally explained the need to free tellers from counting cash and lingering behind teller lines, while ensuring members’ true needs are met.  

Here’s the Hollywood version of Jared’s speech, complete with Vegas-style lounge music, feather boa, and raining cash. More importantly, his message is about the people – putting members at ease and guiding them in life’s financial journey.

Thanks to Becky Reed, CEO of Lone Star Credit Union, and all on hand who enthusiastically shared their successful transformation partnerships – and Ideation Center visits – with DBSI. 

CU RelEVENT 2022 rocked, and we can’t wait for next year!  

Are you interested in visiting our Ideation Center to learn more about the next generation of credit union branch design? Reserve your spot today!