Do you suspect any of your branches could be going bad—or stale? Not as fresh or effective in 2017 as they were in 2007?
We’ve found that there are 10 common barriers to effective sales and service found in most typical traditional branches: bad first impressions, poor engagement, long waiting times, to name a few.
If you’ve noticed issues like these impacting your branches, you’re not alone. Clients are coming to the branch less often but with higher expectations, according to a 2016 survey from Accenture. Half of bank consumers aged 18-34 last went to a branch for a non-transactional activity, like getting information or opening an account, etc. And more people (10% last year) are leaving their financial institution of they aren't getting the value they seek.
So if every trip to the branch matters more, what can be done to improve the client experience? Here are three causes of bad branch experiences and a few ways to fix them.