If you didn’t make it to the Financial Brand Forum event in Las Vegas, then you missed out on what was probably the coolest banking event of the year. (Seriously. It was awesome!)
Thousands of financial industry leaders and the brightest minds in banking gathered together for three days of learning from A-list speakers like Guy Kawasaki and Randi Zuckerberg, sharing best practices with other industry veterans, and developing innovative growth tactics.
One of the many highlights from this year’s event included a session with DBSI CEO, John W. Smith, on “The Art of Inception: 6 Insanely Clever Content Strategies for Engaging with Digital Signage.” It was a packed house for Smith’s early morning session, and attendees left the room blown away with tangible examples for turning digital signage into an irresistible engagement tool.
One attendee, CMO of Deer Valley Credit Union, Jenn Wade, had this to say about Smith’s session content:
“His presentation showed how tech-forward a branch can be while maintaining a high level of personalization, which then allows a financial institution to create a strong synergy between digital and the human element.”
What was the specific content Smith presented that made such a distinct impression on attendees like Jenn Wade? We’re glad you asked!