Megan Urlacher
Don't get caught in the stone ages with paper marketing collateral collecting dust on a brochure rack. Upgrade your branch and start seeing your clients ENGAGE with your content and brand. Interactive digital signage provides a better client experience for them and more ROI for you!
1 in 3 clients are not satisfied with the way they are being communicated with by their financial institution.
How much attention a client, or potential client, pays to what you have to say is mission-critical to successful in-branch communication. Simply making a message visible to your audience doesn't guarantee that it is actually being received, read, and comprehended.
When asked which method of communication is the most effective for building a relationship with their banks, 44% of clients selected in branch. This means almost half of your clients are relying on your in-branch communications, so you can’t afford to get it wrong. (Invoca) And in today’s branch, most client communications are either too long or too short, too passive or too aggressive, too busy or too boring… the list can go on. Either way, the experience is less than desired and it shows: 30% of clients who said they were less than highly satisfied with their financial institution cited communications as part of the reason. (Banking Exchange)
And an unsatisfied client won’t stay a client for long, especially with so many different options for where they can, and want, to bank. This means that when it comes to communicating the value of your business and the services you provide, getting it right can make the difference between retaining and losing a client. Almost two-thirds of clients (63%) say they would consider switching banking providers if communications don’t meet their expectations. (Smart Communications)
The Evolution of Retail Banking: In-Branch Client Communications
Are you part of the problem, or part of the solution? Find out with this banker's guide to in-branch marketing.
