What branches are turning heads in 2018? Utah First's new branch, for one.
In the January issue of CU Management Magazine, DBSI’s Branch Transformation for Utah First FCU was featured as one of four Fab Facilities that are reinventing the branch experience:
“Even in today’s world filled with digital financial services, in-person branches still are a way for credit unions to connect with members, fortify loyalty and showcase their brands. . . There’s no single right answer in branch design, and each of these facilities is as different as the CU itself.”
Utah First’s South Jordan branch opened in July with a makeover designed to draw attention, from the building placement (angled for maximum visibility) to the illuminated outdoor and digital signage, and vibrant colors.