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Key Takeaways from the 2017 Digital Signage Survey Report

Posted by Laura Ory

February 15, 2017

DBSI asked 120 banks and credit unions everything about their digital signage—what’s working, how much they're spending and what would they change...and the results are in! 

We've got the full report on what financial institutions are doing with digital signage, and a few things really caught our attention:

1. Most Banks Are Now Testing the Digital Waters.

About 40 percent of banks in our survey are still testing digital signage in less than a quarter of their branch network. However, 25 percent of banks in our survey have added digital to their full network and 75 percent have definite or possible plans to add digital signage in 2017.

2. Credit Unions Are (Almost) All In with Digital. 

75 percent of Credit Unions had digital signage in more than half of their branch networks. Almost 90 percent of credit unions with digital signage  have dynamic screens or monitors in use.

3. Interactive Digital is Trending Up!

The use of interactive digital--large touchscreens and tablets--grew more than twice the rate of other types of digital signage, compared to the previous year. 

Get the Full Scoop

See all the insights we collected on the impact of digital signage in branches across the U.S. in the 2017 Digital Signage Survey Report

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Topics: Digital Signage, Branch Transformation

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We help financial institutions break the mold and improve their branch profitability and experience. And we openly share our knowledge rather than tuck it away for some secret strategic advantagea reason many of our clients come to us. This blog is our opportunity to write, teach and speak about what we do, and what we see happening across the banking industry.

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