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CUNA Members See to Believe: Captivating Branch Transformation Trends at the Ideation Center

Posted by Laura Ory

October 4, 2017


Its not everyday credit union executives can try out the latest innovations transforming branches and slide down a batpole, but many got their chance at DBSI's Ideation Center this week. 

CUNA members joined DBSI and CFM at the Ideation Center in Chandler, Ariz. for Seeing is Believing: An Immersive Strategy Workshop for Transforming the Branch to Captivate your Members Attention, a pre-conference workshop for the CUNA Operations & Member Experience Council Conference.

Seeing is Believing: Watch the Session Highlights Video

DBSI and CFM experts led sessions on branch design and innovations, including strategies to to invite, advise and engage members and foster discovery—from self-service machines, digital signage and marketing strategies to technologies enabling universal associate and remote expert service models.

DBSI specializes in Branch Transformation, and that's what made session so valuable for Kari Kelley, AVP of Branch Operations at Navy Army Community Credit Union. 

"They have an amazing system to identify your needs and the 'why' and what your desired outcome should be," said Kelley. "They start from the ground up and every detail of equipment, design, purpose, functionality and more is considered at each step. I gained so much information that also translates to our core conversion process!"

Want the Full Ideation Center Experience? 

The Ideation Center has inspired thousands of banking executives to cut through the noise and bring their visions to life, by learning and interacting with designs and technologies that align with where the branch is headed, along with research-based advice, trends and insight for financial institutions.

Get a free in-depth Branch Transformation strategy session for you and your team at the Ideation Center. 

Click here to learn more or to reserve your 2017-2018 session.

Book an Ideation Center Session

Topics: Branch Design, Branch Transformation, Banking Technology, Retail Banking, Retail Strategies

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We help financial institutions break the mold and improve their branch profitability and experience. And we openly share our knowledge rather than tuck it away for some secret strategic advantagea reason many of our clients come to us. This blog is our opportunity to write, teach and speak about what we do, and what we see happening across the banking industry.

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