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Bank of The James Unveils “UnBranch”

Posted by Laura Ory

December 5, 2016

Bank of The James’ new UnBranch is untraditional in all the right ways.

DBSI worked with Bank of The James to design their new Charlottesville, VA branch to enable unrivaled customer service in their community. 

Here are a few ways the new Bank of The James branch is unlike most branches:

Unstuffy. From the first time visitors enter the UnBranch, they’ll be warmly greeted right away in the open-branch lobby.  

Bank of the James View 3.jpg

Unexpected. Visitors can walk right up to the large touchscreen display to browse products and services, or grab a cup of coffee from the beverage bar and relax.

Bank of the James View 4.jpg

Unconventional. At the Discovery Bar customers can hop on a tablet to learn how to use Bank of The James’ online and mobile banking features, apply for a loan or a new account.

Bank of the James View 1.jpg

Untethered. For other help and advice, clients and branch staff are unconfined to desks and lines—they can head over to the Teller Tower, Service Spot, or even outdoors to the Wi-Fi connected patio for assistance. For mortgage assitance they can head to the Expert Nearby Room, where they can see and speak with a specialist and complete an application via two-way video conference.

DBSI helped Bank of the James from concept to completion for this new branch, including discovery, design, construction and digital signage services. With this comprehensive approach, the UnBranch from Bank of The James truly brings high-tech tools and personalized service together in an unparalleled way.

Learn more in this video from Bank of the James and see the photo gallery below: 


 Congrats to Bank of The James on the new "Unbranch"! 

Topics: Branch Transformation, DBSI Client Stories, Digital Signage

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We help financial institutions break the mold and improve their branch profitability and experience. And we openly share our knowledge rather than tuck it away for some secret strategic advantagea reason many of our clients come to us. This blog is our opportunity to write, teach and speak about what we do, and what we see happening across the banking industry.

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