Bank Transformation is more than just an adjustment to the look and feel of your branches. It’s discovering (or, sometimes remembering) where your institution came from; why you’re different from the guys across the street, and how you can leverage that difference to better serve your clients through your products and solutions—so that you remain competitive in your market.
Oh, and you’ve got to figure all this out before the other guys do. No pressure.
To accomplish all of this, a Branch Transformation involves not only a physical, “oh-wow-this-place-is-amazing” makeover, but a behind-the-scenes technology transformation, too.