<img height="1" width="1" src="https://www.facebook.com/tr?id=820791394708431&amp;ev=PageView &amp;noscript=1">

12 Branch Design Trends to Watch for in 2016

Posted by Emily Sweillam

February 4, 2016

Anticipating what kind of branch designs will lead the pack among financial institutions for 2016?  We’re right there with you.

We scoured the web, asked the pros, interviewed interior designers and architects, and even analyzed our own recent branch transformation projects to find out what materials, strategies, and concepts will be coming to branches near you in 2016.

So, without further ado, here are 12 trends that will define branch design in the year to come.

Want to print these trends or share them with others?
Download a sharable PDF HERE

 


 

1. Hyper-local Designs1.jpg

Hyper-local initiatives are gaining momentum as generic, faceless retail concepts fail to inspire consumers tired of mass marketing. By incorporating unique features that align to the spirit of local areas, FIs are creating incredible spaces with personalities that reflect real emotion.

2. Open Environments2.jpg

Creating environments that support collaborative selling and advising continue to dominate. Teller lines and cash drawers are being eliminated and replaced with desks or pods powered by cash automation technology.

 

3. Geometric Patterns3.jpg

With the emergence of 3D Printers and Laser Cutters, the use of powerful geometric patterns is exploding in the design world. These designs create a much-needed visual escape from reality–think Disneyland or Vegas hotels.

 

4. Feature Lights4.jpg

Creative lighting draws the eye and produces feelings of excitement and wonder. The future is bright for feature lights in branches to provide a more memorable and desirable experience for consumers.

 

5. Natural Aesthetics5.jpg

Whether it’s at work, shopping, or even in their cars, people constantly feel “trapped” indoors. Studies show an ambiance connecting people back to nature and green spaces actually makes them feel happier.

 

6. Memorable Experiences6.jpg

FIs are struggling to find ways to un-commoditize what the market believes to be a commodity. To stand out from the crowd and differentiate, signature items like mural walls, games, digital signage, rock-climbing, and bold branding elements are finding their way into design.

7. Community Destinations7.jpg

Appreciate and recognize the communities that you serve with spaces that offer value-added services for small business owners and community groups.  Things like meeting rooms, free-Wi-Fi, conference areas and technology are making a big play in FIs, trying to lure consumers away from café’s and into the branch.

8. Smaller Spaces8.jpg

Using technology to their advantage, modern designers can be delightfully inventive when it comes to maximizing space efficiency while emphasizing essential branch products and services.  Smaller, highly automated branches also create major cost savings, so it’s no surprise it’s a growing trend.

9. Acoustic Engineering9.jpg

As more FIs move to open plans, the need for designs and elements that reduce unwanted noise continues to grow.  Acoustic engineering can find the perfect place between private and inviting spaces.

 

10. High Contrast10.jpg

Upping your branch’s contrast will have enormous visual draw and dramatic curb appeal–both huge wins for FIs. Additionally, strategically weaving brand awareness into spaces using bold colors surrounded by muted colors can really make your brand pop.

 

11. Interactive Digital Signage11.jpg

51% of consumers want proactive product recommendations for their financial needs—but, need help discovering the services offered. Using Digital Signage to drive both sales and enhance the experience is creating the personalized experience digitally-connected consumers expect.

12. Consistency Across Network12.jpg

More and more FIs are realizing that consistency creates strength in brand–and are now striving to create a repeatable, sustainable, and cost effective channel plan that includes a distinct kit of parts for each branch segment.

 

Check out the top trends right here:

Check Out The List!

 

 

Topics: Banking Technology, Retail Banking, Branch Transformation, Branch Design, Client Engagement, Branding, Retail Strategies, Digital Signage, Cash Automation

    
Insight Direct To Your Inbox
Learn how to transform your branch experience through design, technology, tips and strategies.
Strategy begins at the Ideation Center

About The Blog

We help financial institutions break the mold and improve their branch profitability and experience. And we openly share our knowledge rather than tuck it away for some secret strategic advantagea reason many of our clients come to us. This blog is our opportunity to write, teach and speak about what we do, and what we see happening across the banking industry.

Favorite Posts

Find Us On: